What is ISP throttling?

Internet service providers can limit your speed by applying a practice called ISP throttling. ISPs may restrict your internet bandwidth or speed without telling you. ISPs use throttling to control internet traffic over their network, reduce bandwidth congestion, and enforce data limits, making you Internet substantially slower.

Why do ISPs throttle the internet?

The short answer – ISPs throttle the internet to regulate network traffic and clear up network congestion. ISPs can also throttle users when they reach a data usage limit within a fixed period. Throttling gets more questionable when ISPs use it to influence your internet habits and profit off of you. 

1. Data caps

Usually, such ISPs as mobile providers restrict the amount of high-speed data you can access every month. So when you reach this data limit, you can experience data throttling, leading to decreased speeds.

Remember that ISPs should specify all data limits in your service agreement. If you spot ISP throttling, check your plan for the cause of the data limit or simply install a VPN to avoid that.

2. Network congestion

When the network is overwhelmed by people attempting to connect, ISPs use bandwidth throttling to normalize traffic. Therefore, all users in a given zone can access the network, instead of some gaining full access, while others have nothing.

ISPs can throttle your internet when specific types of data, such as large files or torrents, require too much bandwidth. Also, your ISP can limit your bandwidth, even though you already paid for it, just because your activity is overloading their network.

3. Paid prioritization

ISPs can throttle certain websites or apps like Netflix or Amazon Prime to prevent you from using them.

It can push customers to other streaming services affiliated with the ISP or even force companies to pay way more for faster load speed for their customers. These additional costs can be assigned to you. Throttling is fair game in countries without net neutrality.

How to avoid? Use ZoogVPN.

ZoogVPN will free you from any possible speeds throttling. When you are connected to our VPN network, all traffic will be hidden from your ISP which makes it impossible to throttle your internet speed.

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