Taking a Look at the Most Popular VPN Markets
VPN services are enjoying massive worldwide popularity and this trend just seems to be getting stronger as the years go by. 2019 is promising to be the biggest year for VPNs, which enticed us to take a look at the current state of the VPN market and its potential. In this week’s Zlog post, we will do an in-depth analysis of the market to see which country has the highest percentage of VPN users and the most common reasons why privacy enthusiasts decide to use a VPN.
How Popular are VPNs?
According to the Global Web Index, 25% of internet users have used a VPN in the past month. While this might not seem like a particularly high number, when you take a better look at the number, two-thirds of that 25% say that VPNs are crucial to them. It means that over 16% of all internet users use VPN services every day or near daily. This goes to show just how much they are aware of the security and convenience a VPN brings.
They mostly use VPN services on their PCs or laptop devices, although mobile phones come close behind. As we can see from the diagram above, obtained from VPN.com and courtesy of Global Web Index, Asian countries occupy 9 places out of the top 10 VPN markets in the world. Another thing that we can conclude just by looking at the top 10 markets is that the majority of the countries on the list are authoritarian or don’t have favorable internet privacy laws. This especially applies to countries like China, Turkey, Saudi Arabia and the UAE. When it comes to which country has the highest percentage of VPN users, Asian countries with around 30% of internet users, while Europe and North America have a significantly lower VPN usage percentage, averaging around 17%.
Reasons Why People Use VPNs
There are many reasons why internet users decide to protect themselves with VPN services. There are general reasons that apply for all internet users and specific location-based ones that only apply for users from certain parts of the world.
One of the most obvious general reasons why people use VPNs is to protect their privacy and secure their devices while browsing online. In western countries like the UK or the US, people use VPNs mostly to keep their anonymity and privacy while browsing online. They want to communicate with their friends and family and access their favorite sites without the government or the hackers being able to see their activity.
Motivations for using VPN services differ when it comes to Latin American or Pacific Asian countries, where people mostly use VPNs to get around geo-restrictions and access better entertainment content, such as Netflix or the iPlayer. What’s particularly interesting about this is that the majority of VPN users, 77% of them to be more precise, don’t use VPNs for pirating. They simply use it to get better digital content without any restrictions. In fact, an astonishing 91% of VPN users from these regions use VPN services to watch TV in any form.
Who Uses VPNs?
One of the main reasons why VPNs are getting so popular is their simplicity since users aren’t required to have any in-depth technical knowledge in order to use these services. The list of VPN users is very long, and high chances are that you fall into at least one category we’re going to mention.
VPN services are most popular among students and workers, as the Global Web Index research shows that the majority of VPN users fall between the 16-34 category. In addition to students and workers, other people that are most likely to use a VPN service are frequent travelers, security enthusiasts and downloaders. Besides regular internet users, VPNs are also getting increasingly popular among businesses and websites, since these convenient services help secure their private business information.
Get a VPN Today!
There has never been such a good time to be a VPN user like it is today. The VPN market is diverse and rich with opportunities, with reliable services starting at just a couple of bucks per month. No matter where you are in the world or how much you use the internet, getting a VPN is a very smart and sensible thing to do. At ZoogVPN, we offer you a high-quality VPN service at the most affordable rate in the industry. Get a VPN today and make sure all of your information and activity is always safe and private.
- Yaroslav S.CEO at ZoogVPN. Yaroslav is a versatile manager with extensive customer support experience. His historical background and a deep passion for philosophy perfectly complete a real desire to create meaningful content and tech products.
